When we choose a gift, we tend to pay more attention to the outer packaging of the gift. With the continuous development and innovation of packaging over the years, it has reached a relatively mature stage. All kinds of packaging are emerging in an endless stream. Consumers are concerned about the gift. The demand for packaging is also getting higher and higher. The sales of many gifts are linked to gift packaging boxes. Therefore, companies should seek packaging boxes that echo their own brands. Only in this way can they have different effects. From the perspective of packaging design and marketing.