Gift box, hereinafter referred to as "gift box". Gift boxes have always been gadgets that people in all countries cannot do without in their daily lives, and people from countries or regions with different cultural backgrounds have different tendencies in the choice of gift box packaging styles or styles under relatively specific conditions.

        The currently popular packaging gift box styles in Europe and the United States are mainly based on the self-selected experience gift box originated in France with a strong romantic atmosphere; the characteristic is that it focuses on unique and wonderful experience, and the appearance of gift styles is mainly exquisite in different styles; it can be DIY handmade Production, through hands-on combination of novel, or suitable for exquisite style appearance, to express the wishes of the gift giver.

        At present, the popular European and American packaging gift box styles include simple European, European retro, American humor, American creativity, etc.; take American creativity as an example, the packaging gift box highlights the needs of intuitive and pragmatic gifts, and magnifies this demand in an exaggerated manner. , People can intuitively feel its purpose; the style of European and American packaging gift box style is on the color, and the difference between Japanese and Korean styles will be very obvious.

        European and American packaging boxes or gift box styles often use bold colors and give people a strong visual impact. If they are used improperly, they may leave a deep impression on people, but may also make the whole package look inferior.

       Regarding food, the currently popular European and American gift box packaging styles often directly reflect the essence of gifts, and convey the characteristics of the gift itself through visual forms or through text descriptions, telling people truly. Therefore, we often see some big European and American brands, they will directly show the name of the product.

        European and American packaging gift box styles, in terms of connotation, are not exactly like the domestic taste of pipa half-hidden; there are also visual creativity and copywriting creativity to show the connotation expressed in a more conspicuous way. The connotation can be humorous and funny, or it can be expressive and so on.

Compared with the direct hit, simple and straightforward style that is common in European and American packaging gift box styles, this is inseparable from the lifestyle and cultural habits of Europeans and Americans.